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Know Your Customers’ “Jobs to Be Done” (HBR / Clayton Christensen et al)
What Is Jobs-to-be-Done? (Tony Ulwick)
Outcome-Driven Innovation: JTBD Theory in Practice (Tony Ulwick)
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What is an Ideal Customer Profile (ICP) and how do you create one? (Crunchbase)
3-Step Guide: How to Create Your Ideal Customer Profile (ICP) (GTMnow)
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Four Fits for $100M+ Growth (Brian Balfour)
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A picture is worth a thousand words. An x-y is worth a million. (Ryan Caldbeck)