‣JTBD - Jobs To Be DoneKnow Your Customers’ “Jobs to Be Done” (HBR / Clayton Christensen et al)What Is Jobs-to-be-Done? (Tony Ulwick)Outcome-Driven Innovation: JTBD Theory in Practice (Tony Ulwick)‣RAPID - Recommend, Agree, Perform, Input, and DecideRAPID® Decision Making (Bain & Co)What is RAPID decision-making? (Asana)‣ICPs - Ideal Customer ProfilesWhat is an Ideal Customer Profile (ICP) and how do you create one? (Crunchbase)3-Step Guide: How to Create Your Ideal Customer Profile (ICP) (GTMnow)‣Four FitsFour Fits for $100M+ Growth (Brian Balfour)‣X-Y graphsA picture is worth a thousand words. An x-y is worth a million. (Ryan Caldbeck)