JTBD - Jobs To Be Done

Know Your Customers’ “Jobs to Be Done” (HBR / Clayton Christensen et al)

What Is Jobs-to-be-Done? (Tony Ulwick)

Outcome-Driven Innovation: JTBD Theory in Practice (Tony Ulwick)

RAPID - Recommend, Agree, Perform, Input, and Decide

RAPID® Decision Making (Bain & Co)

What is RAPID decision-making? (Asana)

ICPs - Ideal Customer Profiles

What is an Ideal Customer Profile (ICP) and how do you create one? (Crunchbase)

3-Step Guide: How to Create Your Ideal Customer Profile (ICP) (GTMnow)

Four Fits

Four Fits for $100M+ Growth (Brian Balfour)

X-Y graphs

A picture is worth a thousand words. An x-y is worth a million. (Ryan Caldbeck)